Sega Saturn List of commercial failures in video gaming

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the north american model of sega saturn console


the sega saturn successor genesis 32-bit fifth-generation console, released in japan in november 1994 , in western markets mid-1995. console designed competitor sony s playstation, released @ same time. system selling in japan , sega wanting head start on playstation in north america, company decided release system in may instead of september 1995, same time playstation going released in north america. left little time promote product , limited quantities of system available @ retail. sega s release strategy backfired when, shortly after sega s announcement, sony announced price of playstation being $100 less list price saturn. console suffered behind scenes management conflicts , lack of coordination between japanese , north american branches of company, leading saturn released shortly after release of 32x, created distribution , retail problems. end of 1996, playstation had sold 2.9 million units in u.s., more twice 1.2 million units sold saturn. added competition subsequent release of nintendo 64, saturn lost market share in north america , discontinued 1999. lifetime sales estimated @ 9.5 million units worldwide, saturn considered commercial failure. failure of sega s development teams release game in sonic hedgehog series, known in development sonic x-treme, has been considered factor in console s poor performance. impact of failure of saturn carried on sega s next console, dreamcast. however, console gained interest in japan , not officially discontinued until january 4, 2001.








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