History Shake Shack
the original shake shack located in madison square park in 2000, new york city began rebuilding of madison square park, had fallen state of disrepair , misuse. part of redevelopment, restaurateur danny meyer helped spearhead creation of madison square park conservancy redevelop it. 1 of first things conservancy did in goal improve park host art exhibit called <3 taxi inside of park raise awareness of renewal effort. meyer s director of operations, randy garutti, established hot dog cart run out of kitchen of eleven madison, 1 of meyer s union square hospitality group (ushg) operations. on time cart became extremely successful, , remained in operation 3 years. in 2004, city began taking bids operate new kiosk-style restaurant within park; meyer outlined idea space, , opened first shake shack in july 2004. beginning restaurant not designed chain; intended single shop location designed new york city. however, original location s sales continued grow, group realized there market expan...
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